Ride Out You surf the Internet? We ride it!

An inspirational and experimental platform for any kind of cyclist. Ride Out is determined to be the coolest experience center in Europe, exhibiting not only Pon’s most amazing bike brands, but also creating a community through rides, talks, tryouts, and other events.

  • Client

    Ride Out

  • Deliverables

    In-store experience

  • Team

    FITCH — Branding

Identity & Design — The Ride Out shop is showcasing brands like Cervélo, Gazelle, Santa Cruz, Kalkhoff, Union, Focus and more. It’s part of Pon, and located in Pon’s newly opened Move mobility center. We’re dealing with a variety of individual brands, all with their own original identity. Through neutral but experimental design, we were able to keep clear and concise and at the same time daring and uncompromising.

Integration — To optimise customer experience between the physical store and the online platform a singular design language was key. We created an integrated design using elements, a colour scheme and typography that tied together the in-store and online experiences as one.

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