Kalkhoff bikes When your bikes are eye-catchers, your website should be, too.

Kalkhoff wants to tap into a younger demographic, especially when it comes to e-bikes. These new customers should be inspired by the brand’s new online creative direction. Yet, the current somewhat older, but ever so loyal customer group, has to be served by the new design as well.

  • Client

    Kalkhoff Bikes

  • Deliverables

    Brand Appearance Guide

  • Platform

    Magento 2

  • Partner

    Pon.Digital Back-end Development

  • See it live


Lightning speeds, half the work and one happy client.

Magento makes a lot more complicated than it should be. We’re surprised that a lot of developers accept this rigidity and mindlessly keep following the Magento bible. Not us. We assess the problem and come up with the best solution, whatever Magento says.

"Problems cannot be solved with the same mind set that created them" ― Albert Einstein

For Kalkhoff this meant, amongst others, that we didn’t use Knockout for filtering products, but built in React. The result: lightning speeds, half the work and one happy client.

Responsive? — In the design process we made the choice to kill responsive. A website should be fluid and adapt to all screen sizes in perspective.

Magento is a means to an end. Not an end to a mean — That’s why we created the Kalkhoff platform in a way that serves their cause, including the brand’s look, feel and identity, instead of Magento’s. By doing so, we were able to cater to Kalkhoff’s varied customer base in the best way possible.

Finally, a family page that is one of a kind — We saw a lot of cycling sites over the last year. The one thing most manufacturers do is use a template for all their bikes. We decided to do it differently. Each bike gets the page it deserves.


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FJ Productions

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