BBB Cycling This is what happens when Magento 2 and emotion collide and come together.
BBB Cycling is ready for tomorrow. Their products and their revised philosophy are built on the future of cycling. Now their website is, too.
Part of your Ride
Matise was asked to develop an online concept that would translate BBB’s modern, reinvented vision on cycling, while simultaneously preserving the brand’s rich heritage and community. We developed a concept that allows BBB to present its products, without losing sight of the feeling of a sunset ride in late spring. On the BBB platform, visitors can find out more about the specs of a helmet, while feeling the thrill of crossing down a hill.
Navigate — The menu serves both as direct navigation, as well as an inspirational showcase for featured products.
Emotion — This was key for the product page. By adding an exquisite product slider, super zoom, video’s, and lifestyle photography, we made sure we seduced the user.
Responsive? — In the design process we made the choice to kill responsive. A website should be fluid and adapt to all screen sizes in perspective.
One language — Digital was leading during the entire project. The old iconography used on packaging and online were replaced by a new, smooth icon set which works online and offline. Pretty nice, eh?